| URL: | http://netzspannung.org/database/83080/de |
| Last update: | 12.05.2003 |
| Date of print: |
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actual size-logos list |
Technik
Technische Beschreibung
The work was made with "flash MX Macromedia" software and "sound edit 16" using a Macintosh computer.
In order to watch the entire animation I suggest to use a "flash player" software which can be download for free or, MAC users, can simply drag the .swf-file in the internet browser and the animation will start automatically.
The two other attachments are saved as "quick time player" they are small parts of the whole work, they have no sound and they are compressed.
Hardware / Software
Hardware - Macintosh G4
Software - Macromedia-Flash MX
Kontext
Hochschule / Fachbereich
Staedelschule-kunst hoch schule
freie kunst
URL der Hochschule
» http://www.staedelscule.de
Betreuer des Projekts
Prof. Thomas Bayrle
Kommentar des Betreuers
His work "00/07/58/24" is a motion graphic animation made with Flash software. It is loosely based on a group of logos that he previously created. The logos utilize the graphic language of branding and corporate identity design to outline a different system of communication which can be best described as the documentation of fragmented social and private narratives.
One major aspect of the work is the continuous change in the point of view, or, more specifically, the visual relationship that is established between the logo and the viewer. Traditionally, the logo is a loaded, manipulative mass viewer-oriented item which tends to seductively engage the viewer. Dani Gal's interest lies in the deconstruction of this traditional agenda so that the point of view slows, or ruptures and it is possible to make other, more complex associations.
Seminar / Kurzbeschreibung
Dani Gal ist ein Student meiner Klasse an der Akademie im 8. Semester. Die Arbeit von Dani Gal entstand selbstständig, als freie Arbeit, nachdem er vor einiger Zeit Kurse in Photoshop / Freehand absolviert hat.
Zuordnung Forschungsbereich
In meiner Arbeit bestimmt "Grafik" im inhaltlichen und technischen Sinne all mein Handeln/Denken/Lehren. Dies schließt alle Techniken ein - von der Radierung bis zum Computer, von der Collage über Film - bis zur Animation. Seit 1975 bin ich an der Städelschule als Lehrer tätig.
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