Content Description
The interactive Poster as a medium represents an extension and repositioning of the commonly known an established printed poster. Just like the normal poster its area of application lies within public spaces and is commonly accessible.
It enriches the established context of poster-prints with user-sensitive input-possibilities and the display of dynamic content in addition to the already printed information. Therefore it takes use of adequate methods of Human-Computer-Interaction technology and matching display-facilities. The interactive elements share space and context with the printed parts of the poster and supplement the already commonly accepted medium of the poster with the possibilities of the multimedia-world.
The aim of this work is to establish the interactive poster as a medium as well as to explain an developed installation concerning everyday-perception of headline-news with the use of interactive poster technology.
In this installation the newspaper as a classical news-deliverer is set in discourse with the modern multimedia-world. Typical elements of newspaper-design are shown in large-scaled prints together with interactive video-projections of newspaper-headlines. With a specially developed motiontracking-system using picture-analysis the whole poster is transformed into an huge touch-screen and the user can directly interact with the installation in a physical way. Through easy drag-and-drop actions it is possible to rearrange the words of the headlines forming new sentences and new meanings. But just like our normal perception is sometimes tricking us, the words change their meaning their self while being moved. They change their syntax as well as their optical appearance to leave the message of the poster under constant alteration.
So, just like in life, the presentation and perception of information is a never-ending interplay.